The average American is exposed to more than 3,000 ad messages each day. In fact, we see more ads in one year than a person living 50 years ago would see in an entire lifetime. Everyone is vying for our attention these days. Have you seen the ads in the bottom of golf holes? TV ads at the gas pump? Text ads on your cell phone?
How can you expect to cut through this clutter to determine what products and services you should buy? Who can you trust to give you unbiased input?
Today’s consumers are relying on advice from trusted sources for their recommendations. This is the power of affinity marketing.
How do you know that the offer for cell phone service that is being extended to you by your employer is the best deal out there? If you are like most consumers, you think “it must be a good, legitimate deal or my company would not be offering it to me as a benefit”.
The same influence can be found within trade associations, professional groups, unions and other organizations. As a marketer, the challenge is to “influence the influencer.”
How can you expect to cut through this clutter to determine what products and services you should buy? Who can you trust to give you unbiased input?
Today’s consumers are relying on advice from trusted sources for their recommendations. This is the power of affinity marketing.
How do you know that the offer for cell phone service that is being extended to you by your employer is the best deal out there? If you are like most consumers, you think “it must be a good, legitimate deal or my company would not be offering it to me as a benefit”.
The same influence can be found within trade associations, professional groups, unions and other organizations. As a marketer, the challenge is to “influence the influencer.”
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